Its been more than a year since a stopped creating 3D designs for exhibition booths, store designs, and other visual merchandising design works. Im happy with what I do now and I feel empowered by my new skills like web designing, etc., but somehow I miss the things that I was doing in my previous job. I miss 3D max. Few years back I remember the first program that I used to set up every morning - 3D Studio Max .

It became part of my routine to experiment with lighting and shapes in a 3 dimensional environment. That was the part that I enjoyed most in a 3D software. When I was designing exhibition booths clients are ok with plain and simple elements, but it's very important to achieve a balanced and accurate lighting, I believe this helps emphasize the areas and elements that need to get more attention, like the areas for brand name, product displays, etc.

I am so amazed at how light creates texture which brings the logo out and stunnning, like what I did to one of the designs I created for mitsubishi. The booth was so high, it was an advantage for the brand to stand out. Light created enough radiance for the logo in a very simple way.